Playbook to plan, host and manage webinars.
You can copy this playbook for free. I have used this playbook for my work and continues to refine it. You can bookmark my website **Knowledgebase** section to find reference to this template and more.
Hosting a successful webinar involves many activities and preparation to establish an authority in your space.
Always survey your customers and audience to gather insights for your webinar and the kind of content that will be useful.
Helps to ideate the right topics and Do’s and Dont’s
Your webinars need to offer tremendous knowledge and know-how, hence gather customers' inputs, research, and insights from industry/competitors to arrive on the right topics.
Our positioning strategy is to position the webinar as a unique one for our customers and the industry.
With topics & positioning established, prepare 6 to 8 webinar contents that have to go through your marketing function to finalize. During content preparation, identify possible speakers /co-hosts.